5 FACTS ABOUT SWAROVSKI CRYSTALS
Many of us began to recognize the success of the delicate Swarovski crystals when the film “The Phantom of the Opera” was presented to us in 2004, in which we saw a Swarovski crystal chandelier. Then, in 2006, a disco ball was made for the opening of the “Confession Tour” of the famous Madonna and was valued for $2,000,000 dollars, as many other implements of her outfits.
In the same way, it was also repeated during the changing rooms of the following tours, namely “the Sticky & Sweet Tour” from 2008 to 2009 and the “MDNA Tour” from 2012. Similarly, the last tour planned by the singer Michael Jackson, the firm Swarovski had designed suits with inlays of more than 300,000 Swarovski crystals, with 40 sizes and 27 colors.
To the present day, we have been able to appreciate the famous Swarovski crystals also in the underwear collections of Victoria´s Secret. Who does not remember the iconic Cinderella shoes that also had the support of the firm, as well as in the lighting of the shop windows, similar to the Gasset in Madrid and those of Felipe Varela on Ortega Street, or remember the star which crowned the famous Christmas tree that presided over the Rockefeller Center square.
As you may already know, Swarovski crystals have been chosen to brighten up the outfits of many celebrities going from the unforgettable Marilyn Monroe to the attractive angels of Victoria’s Secret, but did you know that the brand even has its own theme park?
After more than 120 years of leading and mastering the handcraft of cut crystal, Swarovski is one of the world’s largest and most recognized crystal manufacturers. When we use to think of Swarovski, the logo with the swan and the most delicate crystal carvings immediately comes to mind.
But how much do you really know about this Austrian company, and what are the stories behind the elegant swan in the logo? We invite you to continue reading to discover the 5 things you didn’t know about Swarovski crystals and some of the most interesting curiosities that surround it.
- The Swarovski Crystal World
These beautiful little crystals look incredibly good everywhere and they even have their own world. Yes, it is called the Swarovski Crystal World, a crystalline world located in the middle of the Alps just a few minutes from the city of Innsbruck.
We find it surrounded by a unique giant with crystal eyes that shines over the mountains, which is hidden under a magical space, a world full of dream, color, movement, and mystery. It exhibits unique pieces of glass, many of which are inspired by the world’s most famous works of art, for example, Dalí’s melted watches. In addition, this center is dynamic because it has a mechanical theatre, a huge glass dome and the largest kaleidoscope in the world, called the “crystalline scope”, among other wonders that we will enjoy more if we visit this space dedicated to Swarovski.
This space is definitely well worth a visit. So you know, if you are traveling in the area of Austria and Germany do not miss this crystalline world, because it has become the second most visited museum in Germany and Austria, just after Schönbrunn Palace.
- The Tip for Recognizing a Real Swarovski
How can we be certain that the shimmering Swarovski crystal in front of our eyes is a true crystal? Contrary to the common belief that every Swarovski crystal is different, each of the crystals is actually completely uniform.
Although their shape may vary somewhat, basically all the pieces have the same height, width, and inclination, this is due to the famous and unique way of carving that Swarovski has. This is ensured by calculating each direction of light reflected and the data that is entered into a program so that a complex machine can perform it.
Unique crystal cutters are the main reason why Swarovski crystals have that brilliance that imitators are not normally able to master – who could have thought making diamonds would be so technical? And what’s more, creators are forced to delete any kind of records once the glass piece has been created, so there is no replication of the unique models for the collector’s series.
- Amazing Crystals Creations
Custom Swarovski creations began in 1970, and since then, a huge number of followers of the brand have emerged. They are items that are priced from 120 000 euros as a toilet personalized with crystals, to over 9000 euros as a Mickey Mouse figurine. In 2014, a Russian student in London was the focus of much attention when she had her silver Mercedes covered with more than a million windows, which cost her about 20,000 euros, making her the first person to have a vehicle completely covered with Swarovski crystals.
On the other hand, the Stevenson brothers from Kent are well known for bringing new life to objects, and especially for their rocking horse full of crystals. His handmade horse was made with 82,000 crystals, which was the first one in the world and has a price of $100,000 euros but a rocking horse may seem a little old-fashioned to you. Today, the brothers also have a zebra and a unique handcrafted unicorn made from Swarovski crystals.
- The Shiny Clothes
It’s not just about the objects that are covered with Swarovski crystals; we also find that the clothes take a good part of the shine with them. In 2007, Swarovski and Armani teamed up to create a totally exclusive dress for the Cate Blanchett at the 79th edition of the Oscars. The dress, which was decorated with thousands of Swarovski crystals, supposedly had a price of 200,000 euros, making it one of the most expensive dresses in the world.
Cate was probably inspired by Marilyn Monroe, who was wearing a dress that was adorned with 10,000 Swarovski crystals when she sang the famous “Happy Birthday” to well-known American President John F. Kennedy in 1962.
Swarovski was also working with the manufacturer of the Tipsy Elves Christmas “ugly sweaters” in 2016 to make what was to become the world’s most expensive “ugliest Christmas sweater”, which was made from approximately 25,000 crystals. This “ugly sweater” Swarovski, which could be yours for as little as 30,000 euros, showed you a Santa Claus riding through space on top of a unicorn, and he even had a necklace on for you!
- A business that has to stay in the family!
Swarovski has always been a family business, and the company is owned by as many as 100 family members. Langes-Swarovski owns the largest part, with 21%, and he was the visible face of the company for nearly 35 years until 2002. Eight years later, he opened Sparkling Hill, a $122 million spa with more than 3.5 million crystals from the brand. Supposedly, this glittering paradise was created to bring something good to people, rather than to raise money.
Because it had an average price of only $1,000 per night, what are you waiting for? However, Langes-Swarovski has not been the only member of the Swarovski family to make headlines, and we can see this when we learn that the successor to the crystals, Fiona Swarovski, is well known for her very eccentric behavior, once transporting her sick Tigger kitten in a private plane to the vet in Vienna instead of the eight-hour drive to the capital. Needless to say, this kind of behavior didn’t seem right to his conservative family.
- It was during the 18th century that the well-known jeweler George Stras began to apply lead to the crystals of the Rhine River -located in Austria- in order to give the stones a greater shine and sparkle in this way to turn them into the best copy of the expensive diamonds. Stras became very popular for its “rhinestones” (which is translated as the Rhinestones) and this technique has been very popular.
- During the year 1913, Daniel Swarovski produced a sudden increase in the production of imitation diamonds by developing a machine that could cut the facets from the crystal that created that sparkling glow. Soon, the crystals cut with the shapes of jewels generated great excitement and were coveted all over the world.
- The premium brand of the finest crystals that are manufactured by Swarovski is known as SWAROVSKI ELEMENTS. Usually the choice of many designers since the company’s founding in 1895, Swarovski Elements brings great creations to the world of jewelry, fashion, accessories, interior design, and lighting.
- Available in a variety of colors, effects, shapes, and sizes, SWAROVSKI ELEMENTS provide designers with an incredible palette of inspiration. This brand was born because of their passion for detail and high accuracy cutting because they impart glamour to every piece they are part of. In addition, these ingredients are precious and can be identified by the “made with Swarovski Elements” label, which acts as a certificate of authenticity. This evidences that the products are made with the original Swarovski elements.
- Lead oxide is responsible for the shine of the crystals, because, with a higher percentage of this mineral, the crystal will have a higher percentage. In addition, it is the ingredient that makes it different from any other crystal.
- Did you know that Michael Jackson’s wardrobe during the ‘This is it’ tour had over 3 million Swarovski crystals in it? The white glove he used also had these inlays. A famous one who also used clothes that were made with this material was the popular Marilyn Monroe.
- In 1976 the first collector’s figure of the brand was created and it was a mouse, which is one of the most demanded. Today the replica of this same figure continues to be the best in sales.
- During 2004, Swarovski made a star that was placed on the top of the largest Christmas tree in all of New York. It was known that it was created with more than 25 thousand crystals and weighed approximately 250 kilograms. To date, it is still in use throughout the year.
- One of the most attractive places in all of Austria is the Swarovski Crystal World, which was inaugurated in 1995 to celebrate the 100th anniversary of the brand and during 2015 some considerable modifications were made. Basically, it is a large garden where there are impressive works of art made with these crystals.
- A wedding dress was made with 500 thousand Swarovski stones and had a weight of 45 k, this dress was what distinguished the luxurious wedding of one of the heirs of the jewelry and accessories company over the others. The dress was worn by Victoria Swarovski, who is 23 years old and married her boyfriend Werner Mürz, who is a property investor, in Trieste.
- According to the international media, the tail of the dress was more than eight meters long and five people helped to carry the tail to the entrance of the church.